Edie’s Tires which is commonly mistaken for Eddie’s tires is a family owned business that has been in operation for over 25 years now. They have 2 locations, both located on University St San Diego just a few miles apart.
Edie is the wife of Carlos who first opened the store. Jesus, the son of Edie and Carlos remembers him and his siblings helping out around the shop as early as 14 years old. Carlos, the original owner, has since passed but Jesus continues to work the shop while Edie is also still involved by handling the paperwork side of things.
Their main shop is actually just a few doors down from my house. For the last couple of years I would pass by these guys as I turn into my parking spot. They always waved, said hi, let me know when my brake lights are out, they’ve realigned my tires, and made suggestions to who I can trust to detail my car.
Open 6 days a week from 7-5, these men work hard. There is a reason they are so well loved and have continued to be so successful all these years. They barely do any marketing for the shop, the majority of their clientele are by word of mouth. Go in there any day and there are always people shuffling in and out, sit around and you’ll see that they treat everyone like family. Not only are they friendly but they work effectively and quickly. They handle it all from oil changes, to tire alignments to any kind of car issue you may have.
I feel like in North Park, businesses come and go constantly. These days it seems almost rare to find places that operate with such honestly and care. So it’s nice knowing that places like Edie’s have stood the test of time and continues to exist and be successful one tire at a time.
As always, thanks for reading and I hope you enjoyed the photos <3
This is part of an ongoing passion project of mine called mom&pop where I talk to and photograph small businesses that I discover and love. If you liked the story be sure to subscribe so you don’t miss the next one (-: